Definition

The Create Post action allows you to seamlessly publish new posts to a LinkedIn page, enabling automated content sharing and audience engagement. This action simplifies social media management by letting you draft and post messages of up to 1300 characters directly from your workflow. It’s ideal for promoting updates, announcements, or any content your LinkedIn audience needs to see.

Example Use Cases

1. Automating Company Updates

Use this action to automatically post updates about your company, such as new product launches, service announcements, or events, directly to your LinkedIn page.

2. Sharing Blog Posts

Integrate this action into a workflow to post links to your latest blog articles or news content, keeping your LinkedIn audience informed and engaged.

3. Job Post Announcements

Automatically publish job openings or career opportunities on your LinkedIn page to attract potential candidates.

4. Promoting Achievements

Celebrate milestones, awards, or certifications by scheduling posts through this action as part of a workflow.

5. Event Promotions

Post event details, registration links, and reminders to your LinkedIn page to boost attendance and engagement.

6. Dynamic Content Posting

Combine this action with dynamic data sources to create personalized and timely posts, such as daily tips or curated industry news.

Inputs

1. Connection

The LinkedIn account or page connection to use for creating the post.

• Details: Select an existing LinkedIn connection or authenticate a new one to link your workflow with the desired LinkedIn account or page.

2. Body

The content of the post you want to publish on LinkedIn.

• Details:
  • You can enter up to 1300 characters.
  • Use plain text or include URLs to share links, which LinkedIn will automatically preview in the post.
  • Emojis and formatting can also be included to make the post engaging.

Outputs

The Create Post action provides two outputs, which can be used for tracking and further processing in your flow:

Id

A unique identifier for the LinkedIn post that was created.

• Usage: This can be stored or logged to reference the specific post in LinkedIn for future actions, such as updating or deleting the post.

Activity Id

An identifier associated with the activity of the post.

• Usage: Useful for tracking engagement metrics or activity logs related to the post, especially in workflows designed to monitor post performance.

These outputs can be accessed and used in subsequent steps within your flow to manage or log LinkedIn posts effectively.

Example

Imagine you are managing the social media presence of a company and want to automate posting updates to LinkedIn. For instance:

Scenario: Sharing Product Launch Announcements
Your company is launching a new product, and you want to ensure the announcement is posted on your LinkedIn page at the exact time of the launch. Using the Create Post action, you can:

1. Compose a message in advance with key details about the product.
2. Set up a workflow to trigger the action at the scheduled time.
3. Automatically publish the post, ensuring timely and consistent communication with your audience.

This eliminates the need for manual posting, ensures accuracy, and saves time while maintaining an active LinkedIn presence.